OWN - Quintessenz Verlags-GmbH CI - Copyright Quintessenz Verlags-GmbH OCI - Copyright Quintessenz Verlags-GmbH TA - Int Poster J Dent Oral Med JT - International Poster Journal of Dentistry and Oral Medicine IS - 1612-7749 (Electronic) IP - 3 VI - 19 PST - ppublish DP - 2017 PG - 0-0 LA - en TI - Influence of Television Advertisements on Purchasing Behaviour and its Impact on Caries Prevalence Among School Children of Bangalore City FAU - M., V. Harshitha AU - M. V FAU - Eshwar, Shruthi AU - Eshwar S FAU - Srivastava, B. K. AU - Srivastava B FAU - Jain, Vipin AU - Jain V FAU - Rao, Rekha AU - Rao R FAU - Swamy, Madhu Nirajan AU - Swamy M CN - OT - Television advertisements OT - caries prevalence OT - purchasing behavior OT - children OT - health education AB - Introduction: Despite the growing strength of social networks, television advertising is still the most influential medium in people's purchasing decisions, particularly children. Aim: To assess the influence of television advertisements on the purchasing behaviour of foods detrimental to oral health and their impact on caries prevalence among school children and to analyse the extent and nature of food advertising in a sample of kids' television programmes focusing on the foods detrimental to oral health. Methodology: A non-randomised, uncontrolled questionnaire-based study was conducted among 480 children aged 6-14 years attending the schools of Bangalore city, followed by an oral examination. Based on the response, kids' channels were analysed for the nature and extent of food advertisements that are detrimental to oral health. Oral health education was given to all the children about the ill-effects of foods that were advertised on television. A post intervention questionnaire was administered after one month to evaluate the effect of intervention. Results: Among 480 children, 14.1% reported that they purchase food products once in a month, 57.2 % once in a week, 26% every day and only 0.02% have never purchased any, and there was a significant association (p AID - 857619