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Raj Rattan / George Manolescue

The Business of Dentistry

Series: QuintEssentials of Dental Practice, Volume 08
1st Edition 2003
Book
Hardcover, 160 pages, 45 illus
Language: English
Category: Practice Management

Stock No.: 5141
ISBN 978-1-85097-058-3
QP United Kingdom

£15.00 £2.00
1

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This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.

Contents
Chapter 1. What Business Are We In?
Chapter 2. Success Factors
Chapter 3. Patient-centered Care
Chapter 4. Perception is Reality
Chapter 5. Marketing
Chapter 6. The Basic Principles of Finance
Chapter 7. Fee-setting
Chapter 8. Understanding Your Accounts
Chapter 9. Investment and Protections
Appendices
Index
Preview Description File type Download
Cover, Rattan/Manolescue: The Business of Dentistry

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